Foodstuffs Auckland:

Merchandising frequency is up to 6 days per week for key stores.

Supermarkets in Auckland Metro are called on by reps a minimum of twice weekly

Outside Auckland rep call cycles vary from twice a week to once a fortnight

Foodstuffs Wellington, Foodstuffs South Island:

Call frequency is from twice a week, to once a fortnight

Progressive nationally:

Call frequency is from four a week, to once a fortnight

Notes:

• some remote or low volume stores are visited on longer call cycles (eg South Island West Coast)
• on average 90% of supermarkets are called on at least weekly
• Eye Level Marketing covers all supermarket stores nationwide
• Supermarket head office call cycles vary by product requirements, however all relevant category managers are visited a minimum of quarterly